It Starts in Parks Messages


The It Starts in Parks initiative supports three pillars of the value of parks and recreation.  Each word can be expanded to include the plethora of benefits provided by parks and recreation agencies throughout the State of Florida.  The graphic materials visually depict the many ways these pillars can be utilized to communicate the value of parks and recreation.



COACHING
(for activities and for life)
Florida’s parks encourage healthy, active lifestyles as well as social development. Sound bodies and sound minds require physical activity and the chance to experience personal growth. Parks offer a wide range of activities suitable for all ages to get outside and get active - teaching positive lifestyle habits in all areas from nutrition to physical activities to sports and life skills.
 
CONNECTING (to our environment and our history)
Florida’s parks are key to connecting with our natural and historic treasures in order to preserve them. Connecting to everything around us and to each other, we learn to value our environment, our heritage, and our place in the world. We grow in awareness of our responsibility to protect and cherish these things through green practices and gentle use increasing our desire to conserve what we enjoy today for future generations.
 
COMMUNITY (investment and enrichment)
Florida’s parks have become an integral component to economic development as well as an investment in the arts and cultural growth within our communities. Parks provide the setting for social events large and small where people can connect with each other, and participate in classes and group activities for personal enrichment.  Parks also provide an investment in infrastructure needed to accommodate revenue generating sporting events and tourism, benefiting the local economy and community as a whole.