The purpose of providing you with some messages and resources to accompany your Impact Calculator outcomes is to ensure you have the tools you need to effectively communicate your results and add even more value to the numbers presented in your final reports. Whether you have input data based on a single park, a region, or your entire park system, fashioning a message around your presentation is important. Presentations include anything that accompanies the report that you generated, whether in person or in writing.Additionally, you will want to equip yourself with information to use in case you need to justify your outputs. If you have not already, check out the tips for making presentations or reports webpage. Resources are linked below. Under each heading you will find more information relative to the park and recreation profession. Please do not hesitate to reach out to the Executive Office for more information. Additionally you can post ideas and questions on the FRPA Calculator eConnect Group.
Built Environment Resources
Check out the resources available under the Strategic Plan: Community Building Pillar that relate to the built environment when talking about the impact that parks and open spaces have on the community around them.
How to use these resources:
Depending on your angle, utilize the data within the resources to frame your message. If your park is passive, there are articles to compliment your passive park pros. If your park provides walking trails and/safe spaces, seek the articles and research that support what this means to your community.
Your Local Realtor Group
The resources available from your local Realtors is a great way to obtain accurate information on property values surrounding your park. They may even be able to help you with determining the number of houses within a specific measurement form the park. If you need help finding contacts in your area, you can contact the Florida Realtors organization.
Links to resources used in the Calculator:
- The Economic Benefits of the Park and Recreation System of Mecklenburg County, North Carolina – The Trust for Public Land (2010)
- The Economic Benefits of Cleveland Metroparks – Trust for Public Land (2018)
- Specific link to proximity values: The Impact of Parks on Property Values: Empirical Evidence from the Past Two Decades in the United States
- John Crompton’s work: https://rpts.tamu.edu/the-proximate-principle-impact-of-parks-on-property-value/
How you can use these resources:
The studies essentially used John L. Crompton’s research on the Proximate Principle. The calculation involves estimating the market value of homes within 500 feet of a park and then using a very conservative multiplier to estimate the incremental value attributable to park proximity. The local tax rate was applied to the market value to estimate the incremental tax benefit as well. Familiarize yourself with the background information related to the Calculations within the Property Values Calculator. Using this information in your reporting will allow your audience to see the validity of the data you are presenting to them.
Additionally, use the data that "speaks" to your audience the most.